Every lead passes a 12-point AI scoring process before it reaches any buyer. This is not a marketing claim. It is a technical process you can see, verify, and hold us to.
This is the score breakdown every buyer sees in their dashboard for every lead delivered. No black box. No mystery. You see exactly which criteria passed and which contributed to the score.
| Criterion | Points | Logic |
|---|---|---|
| Duplicate Check | 15 | Phone AND email checked vs. full database, 30-day window |
| Budget Confirmed | 12 | Consumer provided a specific range, not "unsure" or empty |
| Urgency Signal | 10 | Selected ASAP or "within 2 weeks" — proven buying indicator |
| Valid Phone | 10 | SA mobile format (06x/07x/08x), 10 digits, format regex |
| Known Suburb | 10 | Matched against SA suburbs database (50,000+ entries) |
| Service Type | 8 | Specific sub-vertical selected, not just the main category |
| Valid Email | 8 | Standard email format validation, domain check |
| Form Complete | 8 | All required fields filled with non-empty, non-placeholder values |
| Property Type | 7 | Property type confirmed where relevant to service |
| Organic Source | 5 | Lead arrived via organic search — higher intent signal |
| Business Hours | 4 | Submitted Mon–Sat, 7am–9pm SAST — reachability signal |
| Real Name | 3 | Not "test", "asdf", placeholder strings, single characters |
Score 70–100. Delivered immediately via WhatsApp and email simultaneously. Full replacement guarantee. Priority matched to exclusive-tier buyers first. These leads have confirmed intent, valid contact details, known suburb, and no duplicates. They close at 31% on average.
Score 50–69. Strong lead with most quality criteria met. Delivered within 10 minutes. Good conversion potential. Available on all paid plans. May be missing one or two secondary criteria (e.g., property type not specified, submitted outside business hours).
Score 30–49. Meets minimum quality threshold. Valid contact details, genuine service need, no duplicate. Batched and delivered hourly. Lower price point — good for high-volume buyers who can absorb more follow-up effort per lead.
Score below 30. Not sold to any buyer. Reasons include: invalid phone number, duplicate within 30 days, clearly fake name, spam indicators, or Claude AI detected low/no purchase intent. These leads are logged internally but never distributed.
Any hot lead (scored 70+) where the consumer is unreachable after 3 contact attempts within 24 hours is replaced at no cost. Log the request in your dashboard. Your replacement arrives automatically — no dispute, no credit, just a new lead.
Every lead you receive was submitted within the past 5 minutes. We do not sell old, recycled, or pre-built lead lists. There is no database of consumers. Only real-time, live intent signals from people actively seeking your service right now.
We check phone number AND email address against a 30-day rolling database before accepting any submission. If either matches a previous lead, the submission is rejected. You will never receive the same consumer twice within any 30-day period.
Every lead you receive includes the full score breakdown. Judge the quality yourself. If it does not deliver, we replace it.
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