Pre-verified consumers actively seeking debt review, home bonds, personal loans and consolidation solutions. Every lead passes a 12-point quality check before it reaches your team.
Financial services consumers who submit leads have made a deliberate, considered decision to seek help. These are not impulse inquiries — they are people ready to engage.
Consumers with 3+ active credit accounts seeking debt review under NCR. Employment status, total debt load, income, and consent to be contacted all captured.
First-time home buyers and existing homeowners seeking bond pre-approval or refinancing. Income, employment, property value range, and deposit status captured.
Employed consumers seeking personal loans of R5,000–R250,000. Employment type, income band, loan purpose, and existing credit commitments captured.
Consumers with multiple loans seeking a single consolidation product. Total outstanding debt, number of accounts, and monthly repayment captured.
SME owners seeking business loans, overdraft facilities, or asset finance. Business age, revenue range, and purpose of funding captured.
Financial services requires the highest quality standards of any vertical. Our scoring engine is calibrated to be stricter — because a poorly qualified financial lead wastes everyone's time and money.
The 15-point duplicate check ensures you never receive the same consumer twice in a 30-day window — protecting your acquisition spend.
Financial leads where the consumer confirms a specific loan amount or debt figure are weighted at 12 points — the highest single criterion weighting.
Personal loan and bond leads require employment status confirmation before scoring. Unemployed consumers are auto-rejected for loan and bond leads.
Financial leads average 83/100 across all sub-verticals — the highest average of any Leaditio vertical — because our forms capture genuine intent signals.
Free-text fields (requirements, notes) are analysed by Claude AI for financial intent signals. Consumers who articulate specific needs score highest.
Any hot financial lead where the consumer is unreachable within 24 hours is replaced at no cost. No disputes, no delays.
All plans include full POPIA-compliant lead records and the sub-vertical data your compliance team requires.